Thankfully, modern email design tools like Campaign Monitor take much of the guesswork out of crafting a beautiful and function email and you can know how your email will render before you ever push send.Įven so, it’s still important to know where your subscribers are reading their emails in order to maximize how many of your emails are landing in the right inboxes and how they look and perform when they get there. On more than one occasion, we’ve successfully anticipated changes to how these email clients read and support email designs.īut most email marketers today aren’t coding their own emails from scratch. And we’ve spent years chronicling our issues with coding and designing emails in Microsoft and Gmail. With the plethora of email clients out there, marketers have to account for a lot of variables when creating their emails.
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